Egypt's fashion scene is booming, and now it's all in one place.
Cairo is slowly becoming a fashion capital in its own right. Sure, we don't have any Donatella Versaces or Oscar Delentras yet, but with the exception of Beirut, Cairo is sure as hell growing the region's most dynamic and diverse fashion scene, and now it's all coming together through one digital shopping platform: Mitcha.
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Founded by Hilda Louca, Mitcha showcases eclectic pieces from Egypt's most prominent fashion designers through a carefully-curated Instagram profile, serving a growing segment of shoppers who are after unique, one-of-a-kind items to add a touch of individuality to their wardrobe, catering to them with high-quality, ready-to-wear footwear, accessories, fine jewellery, and semi-couture fashion, to name a few.
“We are proud to show the world how talented Egyptian designers are.” says Louca says. "Every designer has a story to tell; our goal is to give them a voice to tell their story."
Mitcha employs a dedicated team of established stylists, fashion buyers, and fashion editors to unearth the scene's most gifted designers and ensure an extra special shopping experience for fashion savvy Egyptians, because as they found out, Egyptians don't settle for basic anymore.
“Our customers have modern, selective taste and they love to discover what’s true and original; they appreciate quality and are proud of the Egyptian heritage and craftsmanship."
Check it out on Instagram